Have you ever noticed that many entrepreneurs talk passionately about growing their businesses, yet, in the same breath, they say they hate selling?
This is like saying you want to win the New York City Marathon but you hate running. Counterintuitive, isn’t it?
Sales is the life blood of your business. Learning to appreciate it and hopefully love it is crucial to your business’ growth.
Part of the reason sales has such a bad rap is because people often use stereotypical models as their measure.
Recently I was introduced to Amir. We engaged in a pleasant conversation when Amir asked what I did. I told him I was a sales author.
His response revealed his perception of sales.
He said, “Really? But you seem so nice.” And at the same time, he took a step back.
This is like others who lean back when they find out I’m a sales author. You may think this kind of response is out of the norm, but it’s not.
This begs the...
“I can’t believe they actually think I can do this job!”
I asked my former boss that very question. He was the CEO of large global multinational. He looked at me surprised. He smiled and said yes! I couldn’t believe it! I thought it was just me that had silly random thoughts.
It’s called Imposter syndrome and sometimes no matter how much you have studied, trained and achieved success it rears its ugly head.
The syndrome makes you feel like you are a fraud even when you’re not. You often spend your time worrying you will be found out and considered a fraud.
Everyone suffers from it at one time or another. Actors, Writers, Sports Figures and probably some doctors, although I like to think that it never crosses the minds of the world’s best Neurosurgeons!
This week I was quite surprised to learn that I’ve been nominated for the RBC Canadian Women Entrepreneur Of The Year Award.